About Us

Our Story

“Creating memorable moments through the gift of beautiful, fresh flowers”

It was with such humble and sincere intentions that our founders, started My Fair Lady in 1964. Over 50 years on, Jaruwan Cheong, fondly known amongst her friends and family as Jae, has taken on the mantle of the business, continuing in the family legacy.

Formerly a banker, Jae has now re-channeled her passion for banking to the retail flower business. Her invaluable experience in finance and the corporate scenario has helped her transform My Fair Lady from a traditional florist to a more sophisticated and innovative floral service provider, offering skilled consultation to clients and elevating their image and event ambience to ever-higher levels. Having grown up exposed to the business, this just came naturally to her.

My Fair Lady currently provides services for an impressive clientele – from renowned hotels and boutiques to property developers and automotive dealers as well as Malaysian Royalty. The list includes Sunway Resort Hotel & Spa, Impiana KLCC Hotel, Sunway Pyramid Hotel, W Kuala Lumpur, Ralph Lauren, Chopard, M Pavilion, Istana Alam Shah, The Royal Thai Embassy, Selangor Properties Berhad, Selangor Dredging Berhad, Bentley, Aston Martin and Rolls-Royce, just to name a few. More about our clientele

We firmly believe that flowers have immense powers of communication, whatever the occasion – happy or sad. Whilst enhancing a happy event, a bouquet of flowers can also bring great comfort to grieving family members during the passing of loved ones. Flowers have a tremendous power to help express human emotion.

On a personal note, Jae’s husband, a pilot, who was chosen in the repatriation efforts to bring the remains of the deceased passengers, pilots and crew members of Malaysia Airlines MH 17 Flight that was shot down in July 2014 while flying over eastern Ukraine airspace. When he landed at the airport, he witnessed an overwhelming scene – the whole place was filled with thousands of bouquets of flowers. He was so touched by the sight. When he shared his experience with Jae, they both were reminded that life was indeed precious, and that in that particular moment, flowers – many from strangers – helped to share and ease the pain.

Jae Cheong

The experience also made Jae more determined than ever to grow My Fair Lady into a platform for people to channel and express their care and love towards others in the form of flowers. With passion and commitment, she has inculcated her values into her team members, and groomed them to approach their tasks with creativity, dedication and a great sense of pride in their work.

“Where Tradition Meets Innovation”

My Fair Lady aspires to become a leader in the act of giving flowers – bridging their traditional values with innovation, to make special occasions even more special, and sad events more bearable.

Our Team


“I strongly believe that every member of my team has great potential to contribute to the success of our company, whatever their position and ranking in the company. Whether you are a general helper who assists our florists or a senior manager in the company, I would still personally convey the message to you that ‘Passion, Dedication and Sincerity’ are our core values since the first day you join our team! It is only when our team is aligned with the same aim and core values that we can make everything possible!” — Jaruwan Cheong, Director of My Fair Lady  

With our highly creative and artistic team comprising more than 10 permanent florists with over 30 years of experience in floral arrangement headed by Jae, My Fair Lady is able to handle any event from a simple posy arrangement to a grand event like royal ceremonies held at Istana Alam Shah (Official Palace of Sultan Selangor), Miss Tourism 2017 and many more.

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